TikTok Analytics

Analyze a public TikTok profile. Compare recent video views and interactions, and see how individual clips affect the overall report.

Open TikTok Analytics

TikTok engagement rate calculator

Analyze the profile behind the videos

Select TikTok and enter a public @handle or profile URL. The profile report helps you see recent videos together rather than judging the account from one shared clip.

Compare views with interactions

Views indicate exposure. Likes, comments and shares describe different actions. Where views are available, compare interactions per view for clips with similar time since publication.

Look beyond the breakout video

Sort or scan recent clips by views and inspect the outliers. Compare their topic, format and opening with the account’s typical videos. One breakout can skew average views.

Know which metrics need account access

Public counts may be missing or change after collection. For watch time, retention and viewer demographics, check the account owner’s TikTok analytics when available.